Blog — page 8
Field-tested writing on keyword research, SERP analysis, local SEO and AI search — from the team behind the SERPTool keyword research tool.
10 keyword research shifts since AI Overviews launched
How keyword selection criteria changed when Google started synthesising answers above the organic results.
Keyword researchAI searchRead post12 keyword research mistakes that waste your time
The selection-stage errors that doom SEO projects before a single word gets written.
Keyword researchRead post10 SERP weakness signals that mean a keyword is winnable
A field guide to the signals that tell you, before you spend an hour on content, that the top 10 has exploitable gaps.
SERP analysisKeyword researchRead postReading SERP composition
How the mix of authority, UGC, and SERP features predicts how rank-able a keyword is.
SERP analysisKeyword researchRead postScoring weaknesses, not difficulty
The case for scoring what the top 10 gets wrong instead of averaging DA scores.
SERP analysisKeyword researchRead postHow AI Overviews change keyword strategy
What shifts for SEO when Google synthesises answers above the organic results.
AI searchKeyword researchRead postDomain authority is a lagging indicator
Why you should not let DA decide your keyword strategy — what the metric actually measures, what it misses, and what to use instead.
Keyword researchCompetitor analysisRead post