SERPTool
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Usage-based, no surprises

Pay for what you use, not per seat

Subscription tiers come with a monthly credit allowance. Need more? Top up with a one-time pack — pack credits never expire.

20% cheaper than the leading alternative

Simple, transparent pricing

Every plan includes live SERP data, domain & page scoring, 17-signal weakness detection, and CSV export.

Starter
For side-project keyword research.
$34/month

2.3K credits / month

  • Live SERP + weakness detection
  • Up to 1,000 keywords per analysis
  • CSV export
  • Saved collections
Most popular
Professional
For agencies and serious SEOs.
$99/month

8.0K credits / month

  • Everything in Starter
  • AI Mentions lookup (LLM citations)
  • Domain & competitor research (beta)
  • Priority email support
Enterprise
For in-house teams running SEO at scale.
$289/month

29.0K credits / month

  • Everything in Professional
  • API access (coming soon)
  • Team seats
  • Dedicated support channel

Credit packs

One-time top-ups — credits never expire. Use them alongside any plan or on their own.

500 credits
$10
2.0K credits
$40
5.0K credits
$100
10.0K credits
$200
25.0K credits
$500

14-day money-back guarantee on any plan (if usage is under 100 credits).

Cancel any time
Subscriptions cancel at the end of the billing period — no clawback, no questions.
Pack credits never expire
Subscription credits reset on renewal. Pack credits roll over forever.
Demo before you spend
Every new account ships with a pre-loaded sample analysis — explore every feature without spending a credit.

Pricing FAQ

The questions we get asked most about how billing works.

How do credits work?

One credit equals one keyword analysed in a full SERP analysis. AI Mentions lookups cost 40 credits each. /research discovery runs (keyword suggestions, domain niche, competitor ranks) cost 1 credit per result returned.

What's the difference between subscription credits and pack credits?

Subscription credits arrive monthly with your plan and expire when the next renewal hits — they're a use-it-or-lose-it monthly allowance. Pack credits come from one-time purchases and roll over forever. Subscription credits are spent first, packs second.

Can I change plans mid-subscription?

Yes — upgrade or downgrade any time from your profile. Stripe prorates the difference automatically. Upgrades take effect immediately with the new credit allowance; downgrades take effect at the next billing cycle.

Do you offer refunds?

Subscription invoices are refundable at our discretion — contact support if something went wrong. Once credits have been consumed (used in an analysis) we can't refund them, since the underlying API costs have already been spent.

Is there a free trial?

There's no time-limited trial, but every new account ships with a pre-loaded demo analysis containing real data — you can explore every feature (sorting, filtering, opportunity scores, weakness icons, CSV export) before spending a single credit. Sign up, poke around, then subscribe when you're ready.

What payment methods do you accept?

All major credit and debit cards, plus Apple Pay, Google Pay, and Link, processed through Stripe. We don't store card details ourselves — Stripe handles all of that.

Are there per-seat or per-user costs?

No. Pricing is purely credit-based. One account, one bill, no headcount math.

What happens if my card payment fails?

Stripe automatically retries on its standard schedule (over a few weeks). You'll get an email asking you to update your card; in your billing portal you can fix the card and we'll re-attempt straight away. Your access continues until Stripe has exhausted retries.

Ready to start?

Sign up free — pre-loaded demo analysis, no card required to explore.

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