SERPTool

Terms of Service

Last updated: 21 April 2026

These Terms govern your access to and use of SERPTool ("the Service"). By creating an account or using the Service you agree to these Terms. If you do not agree, do not use the Service.

1. The Service

SERPTool provides SEO keyword research and SERP analysis using live data from third-party providers. Features include bulk analysis, opportunity scoring, weakness detection, collection management, and CSV export.

2. Accounts

  • You are responsible for the accuracy of your account information and for maintaining the confidentiality of your password.
  • You must be at least 16 years old to open an account.
  • One person or entity per account; shared credentials are not permitted.
  • We may suspend or terminate accounts that breach these Terms.

3. Credits and billing

  • The Service is currently offered on a pay-as-you-go credit model. 1 credit = 1 keyword analysed. AI Mentions lookups are charged at 40 credits each.
  • Credits are non-refundable once consumed. Unused credit packs do not expire.
  • We may introduce subscription plans at any time. Active subscriptions will be billed in advance via our payment processor (Stripe).
  • Prices are shown in USD unless stated otherwise and exclude any applicable taxes.

4. Acceptable use

You agree NOT to:

  • Submit keywords or URLs that violate any third-party rights or applicable law.
  • Use the Service to harass, defame, or harm others.
  • Reverse-engineer, resell, or sub-licence the Service or its outputs in bulk without our written consent.
  • Circumvent the credit system or abuse the underlying APIs (DataForSEO, PageSpeed).
  • Attempt to disrupt the Service or its infrastructure (DDoS, scraping, automated account creation).

5. Data ownership

You retain all rights to the keyword lists and content you submit. We claim no ownership of your analyses or collections. You grant us a limited, non-exclusive licence to process that content as needed to deliver the Service.

6. Third-party data

SERP results, domain metrics, and AI-mention data are provided by DataForSEO and other upstream sources. We do not guarantee their accuracy, completeness, or availability. Decisions you make based on the Service's output are your own.

7. Service availability

The Service is provided "as is" and "as available". We aim for high availability but do not guarantee uninterrupted access. Planned maintenance windows will be announced where reasonably possible.

8. Warranties

To the maximum extent permitted by law, the Service is provided without warranties of any kind, whether express or implied, including merchantability, fitness for a particular purpose, and non-infringement.

9. Limitation of liability

To the maximum extent permitted by law, our aggregate liability to you for any claim arising out of or relating to the Service will not exceed the greater of (a) USD 100 or (b) the amounts you paid us in the twelve months preceding the claim. We will not be liable for indirect, incidental, special, consequential, or punitive damages, including lost profits or lost data.

10. Indemnity

You agree to indemnify and hold us harmless from claims arising from your breach of these Terms or misuse of the Service.

11. Termination

You may close your account at any time from your profile page. We may terminate or suspend your account for material breach of these Terms. On termination, your access ends and your data is deleted subject to the retention periods in our Privacy Policy.

12. Changes

We may revise these Terms. Material changes will be notified to account holders. Your continued use after notice constitutes acceptance.

13. Governing law

These Terms are governed by the laws of England and Wales. Disputes will be resolved in the courts of England and Wales.

14. Contact

Questions about these Terms: use the contact form.