Blog — page 2
Field-tested writing on keyword research, SERP analysis, local SEO and AI search — from the team behind the SERPTool keyword research tool.
Perth local SEO: keyword research for WA's isolated capital
Perth's geographic isolation creates a self-contained SERP market with mining-services SERP density unlike anything in Eastern Australia.
Local SEOAustraliaKeyword researchRead postCairns local SEO: keyword research for the Far North Queensland tourism market
Reef, rainforest, gateway to Cape York — Cairns is a tourism-dominant market with surprisingly soft service-business SERPs once you look past the headline categories.
Local SEOAustraliaKeyword researchRead postSunshine Coast local SEO: keyword research for SEQ's lifestyle market
Noosa, Maroochydore, Caloundra — the Sunshine Coast's sprawled-coastal SERPs and the keyword research patterns that work for lifestyle businesses.
Local SEOAustraliaKeyword researchRead postTownsville local SEO: keyword research for North Queensland's commercial centre
Townsville anchors North Queensland with mining, defence, and James Cook University. One of Australia's most under-served capital-equivalent markets.
Local SEOAustraliaKeyword researchRead postGeelong local SEO: keyword research for Victoria's second city
Geelong has grown from Melbourne overflow to a 270,000-person market in its own right. Where the local SERPs are still soft and the keyword research opportunities live.
Local SEOAustraliaKeyword researchRead postWollongong local SEO: keyword research for the Illawarra
Sydney's southern neighbour — steel, university, and a tourism economy. The keyword research patterns that pay off in a 300,000-person regional market.
Local SEOAustraliaKeyword researchRead postCanberra local SEO: keyword research in a government town
Government contracting locks the headline SERPs. Suburb-level keyword research and B2G-adjacent verticals are where Canberra local SEO actually pays off.
Local SEOAustraliaKeyword researchRead postLocal SEO for Newcastle NSW: keyword research for the Hunter Valley
Newcastle NSW and the Hunter Valley — mining, wineries, and a coastal city soft on local SEO competition for almost everything else.
Local SEOAustraliaKeyword researchRead postDarwin local SEO: keyword research for the Top End
Darwin is Australia's least competitive capital-city local SEO market by a wide margin. Mining, defence, tourism — where the gaps actually sit.
Local SEOAustraliaKeyword researchRead postHobart local SEO: keyword research for Tasmania's capital
Hobart's small but high-conversion market — keyword research patterns for a city where tourism and lifestyle keywords return surprisingly soft SERPs.
Local SEOAustraliaKeyword researchRead post