Blog — page 5
Field-tested writing on keyword research, SERP analysis, local SEO and AI search — from the team behind the SERPTool keyword research tool.
25 UK cities ranked by local SEO opportunity in 2026
A weakness-first ranking of the UK's 25 largest urban markets — where local SERPs are softest relative to population, and which cities reward keyword research the most.
Local SEOUKKeyword researchSERP analysisRead postLocal SEO for London businesses — competing in the toughest UK SERP
London local SEO is the toughest market in the UK — but borough-level and neighbourhood-level keyword research opens up genuinely winnable SERPs.
Local SEOUKKeyword researchRead postLocal SEO for Manchester: keyword research for the North-West market
Manchester is the most competitive non-London UK local market. Where the SERPs are still soft, and the keyword research patterns that find those gaps.
Local SEOUKKeyword researchRead postBirmingham local SEO playbook — the UK's second-city opportunity
Birmingham's 1.1m population produces local SERPs softer than Manchester or Leeds for comparable queries. Here's how to find the keywords where that gap is widest.
Local SEOUKKeyword researchRead postEdinburgh & Glasgow: keyword research for Scottish service businesses
Scotland's two-city market splits along clear lines — finance and tourism in Edinburgh, retail and trades in Glasgow. Keyword research that respects that split.
Local SEOUKKeyword researchRead postLocal SEO for Leeds, Sheffield & the Yorkshire corridor
The Yorkshire corridor — three major cities, distinct economies, distinct SERPs. Keyword research patterns for Leeds, Sheffield, and Bradford in 2026.
Local SEOUKKeyword researchRead postBristol local SEO — the South-West's most competitive medium market
Bristol is the South-West's flagship city and the most competitive local-SEO market outside the top-three. Here's how to do keyword research that doesn't waste a quarter.
Local SEOUKKeyword researchRead postLiverpool local SEO: ranking around UGC-heavy "best of" SERPs
Liverpool SERPs lean unusually heavily on TripAdvisor and Reddit — what that means for keyword research and which local searches reward a direct-answer page instead.
Local SEOUKKeyword researchRead postCardiff & Swansea: Welsh-market keyword research patterns
The Welsh local-SEO market — bilingual considerations, government-and-rugby SERP texture, and how to find ranking gaps Cardiff agencies miss.
Local SEOUKKeyword researchRead postBelfast local SEO: the Northern Ireland search landscape in 2026
Belfast and the wider NI market — distinct directories, distinct competitor set, and surprising keyword research wins for a population of 1.9 million.
Local SEOUKKeyword researchRead post