Blog — page 6
Field-tested writing on keyword research, SERP analysis, local SEO and AI search — from the team behind the SERPTool keyword research tool.
Nottingham, Leicester & Derby: East Midlands local SEO
The three East Midlands cities have surprisingly distinct SERP profiles — keyword research patterns and city-by-city opportunity in 2026.
Local SEOUKKeyword researchRead postBrighton local SEO — keyword research for a high-conversion micro-market
Brighton punches above its weight commercially. Here's why — and the keyword research angles that work for service businesses competing in a dense, design-savvy SERP.
Local SEOUKKeyword researchRead postNewcastle local SEO: the North-East playbook
Newcastle's local SERPs are weaker than equivalent-population markets in the South — here's how to find the keywords that prove it.
Local SEOUKKeyword researchRead postOxford & Cambridge: low-volume, high-value local SEO
The university-city local-SEO playbook — small audiences, high CPMs, and the keyword phrasings that actually convert.
Local SEOUKKeyword researchRead postLocal SEO for Reading, Slough & the Thames Valley
The Thames Valley corridor — high-income, B2B-heavy, and surprisingly tractable on local SEO if you pick keywords with intent.
Local SEOUKKeyword researchRead postAberdeen & Dundee: keyword research for Scottish secondary markets
How Aberdeen and Dundee SERPs differ from Edinburgh and Glasgow — and the keyword research patterns that win in oil, fintech and university towns.
Local SEOUKKeyword researchRead postLocal SEO for Southampton, Portsmouth & the South Coast
The South Coast twin-city market — keyword research, marine and tourism patterns, and how cross-city SERPs blur in Google's local pack.
Local SEOUKKeyword researchRead postCoventry, Wolverhampton & Stoke: Midlands secondary-city SEO
The under-served Midlands cities — where keyword research finds genuine low-competition local SERPs in 2026.
Local SEOUKKeyword researchRead postPlymouth local SEO: ranking for the South-West coastal market
How Plymouth's local SERPs look in 2026 — what works for trades, hospitality and marine-services keyword research.
Local SEOUKKeyword researchRead postNorwich & East Anglia: rural-region local SEO patterns
Local SEO for Norwich, Ipswich and the East Anglia region — the keyword patterns and SERP weaknesses that reward smaller agencies.
Local SEOUKKeyword researchRead post