Quick start: your first analysis

You can go from signed up to reading ranking opportunities in about five minutes. This is the shortest path.

1. Sign up and verify your email

Head to the registration page, enter your name, email, and a password, and tick the product-updates box if you want occasional notes from us. After you submit, we send a verification link to your inbox. Click it and sign in.

A demo analysis is pre-loaded on your dashboard the moment you land, so you can explore every feature (sorting, filtering, opportunity scores, SERP breakdowns, weakness icons, CSV export) without spending a single credit. Open it before running your own, just to see what the output looks like.

2. Run your first real analysis

Click New analysis in the top nav. You have three modes:

KEYWORD — paste a list of seed keywords (one per line).
DOMAIN — enter a domain and SERPTool finds the keywords it already ranks for.
COMPETITOR — enter two domains and surface keywords yours doesn't cover yet.

For a first run, KEYWORD mode is easiest. Paste in 5–20 seed keywords. You can analyze up to 1,000 at a time, but start small to get a feel for cost (1 credit per keyword plus a small setup fee — see credits explained).

Pick a location and device. Most readers want US desktop, but if you're targeting a UK audience or mobile, change it now — the SERPs will be meaningfully different.

Click Start analysis. You're bounced to the results page, which refreshes live as keywords complete.

3. Read the results

Each row is one keyword. The columns that matter most on a first read:

Opportunity Score (0–100) — our composite rank-ability score. Read the formula.
Lowest DS — the lowest domain score among the top 10 results. A number like 3 means at least one page currently ranking has almost no authority — that's your foothold.
Weaknesses — icons show which of the 17 weakness signals are present across the top 10.
SERPs — a 10-dot visualization of the top-10 result slots: blue = organic with a weakness detected, grey = strong organic, coloured = SERP feature (People Also Ask, shopping, etc.).

Sort by Opportunity Score descending. The top rows are your most realistic targets.

4. Drill into one keyword

Click any row to expand the inline SERP Breakdown — a table of all 10 organic results with per-result DS, PS, backlinks, page speed, last-published date, and a dot per weakness code. This is where you decide whether a keyword is actually winnable: are the weaknesses consistent (e.g. all thin content) or is one strong authority hiding in the list that will be hard to dislodge?

For a full-page view with AI Mentions data, click the keyword itself — that takes you to the dedicated detail page with a CSV export button scoped to just that keyword's top 10.

5. Save the winners

Select your favourite keywords with the row checkboxes, click Add to collection, and name the collection something like "Q2 content pipeline". Collections survive across analyses, so you can cherry-pick from 10 runs into a single prioritized list.